CASIO G-SHOCK EXPANDS SKELETON SERIES WITH NEW WOMEN’S COLLECTION
The new styles mark the first series of semi-transparent 2100 resin for the ever-growing G-SHOCK women’s line.
DOVER, NJ, August 30, 2022 /PRNewswire/ — Today, Casio America, Inc. unveils the latest additions to its women’s G-SHOCK line with the GMAS2100SK, an expansion of the popular Men’s Skeleton series. Available in four colors, the Women’s Skeleton x Metallic Dial collection perfectly blends function and fashion for the perfect everyday accessory.
Building on the success of the Men’s Skeleton series, G-SHOCK has answered the question of when to provide a similar silhouette for women and when is the right time. The GMAS2100SK features unique metallic dials – two of which are lightly polarized to add texture and two are monotone to further showcase the metallic accents – which play off each other to create an intricate and in-depth watch face. The glossy finish of the colored resin lends itself to iridescence, shine and high fashion – everything G-SHOCK found inspiration. Boasting all the expected G-SHOCK qualities, with an emphasis on fashion, this is the watch that watch enthusiasts, fashion lovers and women everywhere will choose as their go-to style.
The new watches are equipped with G-SHOCK technology, including:
- Shock resistant
- 200M Waterproof
- 3 year battery life
- Double LED light (super illuminator)
- 5 daily alarms
- 1s, 24H, SPL Stopwatch
- 1s, 24H timer
- World Time (31TZ+UTC)
- Change of hands function
The GMAS2100SK will be retailed for $120 and will be available for purchase beginning in early September at select G-SHOCK retailers, the G-SHOCK Soho Store and gshock.casio.com/us/. For more information about the G-SHOCK brand, visit gshock.casio.com/us.
CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from developer Mr. Ibe’s dream of “creating a watch that never breaks”. Over 200 handmade samples were created and tested to destruction until 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as “the toughest watch ever”. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, impact resistance and toughness. The watch is packed with Casio innovation and technology to prevent it from taking a direct shock; this includes internal components protected by urethane and timing modules suspended inside the structure of the watch. Since its launch, G-SHOCK has continued to evolve, continuing to rely on Mr. Ibe’s mantra “never, never give up”. www.gshock.com/us/
About Casio AmericaInc.
Casio AmericaInc., Dover, New Jerseyis the American subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and professional equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, title and disc label printers, watches, cash registers and other consumer electronics products. Casio has strived to live out its corporate credo of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casio.com/us/.
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