Fashion Week kicks off in the metaverse with big names going virtual
London’s iconic retailer @Selfridges officially starts #MVFW with the opening of its Metaverse flagship store. With an immersive experience with Paco Rabanne + Victor Vasarely, start your Fashion Week in style! pic.twitter.com/x4r9UzT1fj
—Decentraland (@decentraland) March 23, 2022
During the 4-day event, more than 60 fashion brands, more than 500 looks, more than 4 after parties and many artists will attend the event which will end on March 27.
Following the opening of Selfridges’ virtual flagship, 113 years after the original, Estee Lauder made her debut today, with more big names hitting up Twitter to announce their arrival at MVFW.
— k17n (@_kevinmp) March 24, 2022
Tommy Hilfiger also took to Twitter today, tweeting,
“Inspired by the next frontier of digital technology, #TimmyHilfiger will adopt @BostonProtocol during #MVFW in @Decentraland to enable physical items to be sold as #NFTs in #BostonPortal.”
Live at 1pm UTC, March 24
🚀🚀🚀🚀🚀 https://t.co/7ee1wubNnl pic.twitter.com/RPNv97xWzy
— Boson Protocol 🪄📦 (@BosonProtocol) March 24, 2022
#MVFW Twitter activity demonstrates the power of the metaverse and how fashion’s global expansion can accelerate through a virtual footprint.
At MVFW, attendees can also buy and wear digital apparel, with select digital runway collections redeemable for physical pieces.