From Rockford, Illinois to Paris, discover the very first book: Louis Vuitton: Virgil Abloh
Assouline and Louis Vuitton has just released the very first book on Virgil Abloh. The visionary African-American designer died last year on November 28, 2021 after a battle with cancer. This wonderful book opens with the words of Mickael Burke, CEO of Louis Vuitton, “so many things about Virgil Abloh set him apart from other fashion designers”.
Louis Vuitton: Virgil Abloh is the testimony of a relationship that changed the course of fashion history. Virgil Abloh started as menswear artistic director at Louis Vuitton in June 2018. This marked the beginning of a new era of luxury including inclusivity, diversity and empowerment. The book written by his close collaborator Anders Christian Madsen offers an intimate foray into the life of a great man born to break boundaries, not only in fashion but also in art, design, architecture and music. “Virgile was not only a genius draftsman, a visionary, he was also a man of beautiful, solid and great wisdom.Bernard Arnault.
He knew he was going to change the history of fashion. When he joined Louis Vuitton, with no training and no training in fashion, he had already changed that story. A black creative outsider who became a revolutionary icon. “As a black man in a French luxury house, I am well aware of my responsibilities. Rather than preaching about it, I hope to lead by example and open the door for future generations. I believe in making my mark with confidence, style and grace”.
The book is divided into eight chapters, one for each of the eight Louis Vuitton menswear collections, and shows what Virgil has created. The complete catalog of the designer’s sneakers — Louis Vuitton: Virgil Abloh immerses readers in a singular rainbow-colored kite world filled with rich cultural reference points and storytelling, from the Wizard of Oz and James Baldwin to 90s hip-hop style and a mind-blowing 1969 drum solo. 320 iconic images and personal quotes from his closest circle like Naomi Campbell, Luka Sabbat, Kendall Jenner, and more and his own quotes or as it is called “Abloh-isms”. From her first campaign for Louis Vuitton photographed by Inez & Vinoodh which features a three-year-old girl wearing a sample-size Yellow Brick Road sweater from the Spring/Summer 2019 collection, to her posthumous final show presented in Miami on the last day of November 2021. We all have in mind this photo of the red hot air balloon and the giant statue of Virgil, and a message floating in the Miami sky during the spring-summer 2022 finale: “Virgil was here”.
Two collector covers of the book are offered. One from the Spring/Summer 2022 spin-off of Louis Vuitton in Miami featuring an image of a young child leaping towards a striking red Louis Vuitton hot air balloon and the other sports cartoon from cultural artist Reggieknow, who illustrated the now cult characters for Virgil’s Spring/Summer 2021 show.
The book is also available in an Ultimate Collection with a separate insert that serves as a compendium for every Virgil sneaker designed for Louis Vuitton, including this year’s new Air Force 1s.
“There are no limits. Life is so short that you can’t waste time for even a day subscribing to what someone thinks you can do rather than knowing what you can do.. We should all remember this quote from the genius Abloh who died too young at the age of 41.