Loaf and DFS hire seniors to increase market share
// Loaf and DFS appoint new leaders
// Sofa retailers plan to increase market share
Loaf and DFS have named new leaders to their boardroom as they seek to grow market share.
Loaf said Sheppard will be responsible for driving sales and increasing market share, as well as setting brand direction and designing its sales and marketing strategies.
READ MORE: Loaf officially goes on sale
This will also include leading the marketing, creative and retail teams and overseeing Loaf’s omnichannel business and rolling out its experience-driven showrooms.
Sheppard previously spent seven years at mainstream fashion retailer River Island as director of international and business development. This involved driving an international strategy and new partnership opportunities across the business.
Prior to that, he held positions at Calvin Klein/PVH and Hugo Boss where he was responsible for sales and partnerships.
“I am delighted that Theodore is joining Loaf. He joins armed with a wealth of experience from his years in the fashion industry,” said Loaf Founder and CEO Charlie Marshall.
“We have lots of exciting plans for the company and I’m excited to be working with Theodore as we continue to grow the brand.”
Sheppard will take up his new role in September when he succeeds Robert White.
Meanwhile, DFS has appointed Harte as it seeks to redistribute leadership duties.
Harte is now chief operating officer at the sofa retailer after DFS redistributed management duties within its leadership team.
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