LVMH Mot Hennessy Louis Vuitton: Wines & Spirits July 19, 2021 In the era of Aerocene Ruinart collaboration with Toms Saraceno
The permanent installation Movement created by Tomás Saraceno with Aerocene for Ruinart is inspired by the shared recognition of the urgency of fighting climate change. With his work, the Argentinian artist emphasizes how seriously the terrestrial ecosystem is unbalanced due to human activities. A difference of one degree is enough to make an inflatable aerosol sculpture fly, just as the heating of one degree in the Champagne climate disrupts the ripening of the grapes….
The work uses the power of the sun, illustrating how dependent the making of champagne is on the forces of nature. The “aeroglyph” sculpture leaves a poetic imprint in the sky above the Maison Ruinart. “We believe that art has the power to connect people and make the world a better, more sensitive and smarter one,” says Frédéric Dufour, President of Ruinart.
The ephemeral flight becomes a lasting experience. Merging art and science, this dynamic project offers a chance to better feel the natural rhythms. The Aerocene becomes floating and takes off thanks to the heat of the sun. The work thus evolves with the changing rhythms of nature while a sensor captures its sinuous trajectory, transposing the route into an immaterial sculpture, the Movement.
The art of Tomás Saraceno is anchored in a keen observation of nature, perfectly reflecting the meticulous care with which Ruinart maintains his vines. Global warming has prompted the historic Champagne house to pursue a multitude of initiatives to protect the environment and fight against climate change, including sustainable wine-growing practices that promote biodiversity, especially in its historic Taissy vineyard.
“Precision and environmental awareness are essential for us. A single degree of additional temperature can have a huge impact on the texture and aromas of our wines, ”notes Ruinart Cellar Master Frédéric Panaïotis.
To promote these values to a wider audience, Ruinart called on Tomás Saraceno, whose artistic vision resonates with the Maison’s commitment. The new installation takes the form of an “aeroglyph” in augmented reality to raise awareness of the threats to our ecosystem. It enters the artistic terroir of Ruinart, which will celebrate its 300th anniversary in 2029. The oldest Champagne house in the world has thus started the countdown and will welcome up to ten additional new works by 2029. They will enrich its heritage symbolic through a dialogue between art, nature and technology.
Tomás Saraceno is an artist whose work is intimately linked to the observation of nature. He has gained international fame for his committed and environmentally conscious approach to art. An architect by training, in 2015 he embarked on a remarkable flight over the New Mexico desert in a solar-powered hot air balloon, presenting his performance in Paris during the COP21. With Movement, the artist signs a new digital work anchored in Champagne and in harmony with our environment.
Visitors can see the work on site through the Aerocene app, giving them a glimpse into a new era of low-carbon mobility. “While we are faced with global warming and climate change, we must learn to live with these constraints while doing everything possible to maintain a balance,” concludes the artist.
LVMH – Moët Hennessy Louis Vuitton SA published this content on July 19, 2021 and is solely responsible for the information it contains. Distributed by Public, unedited and unmodified, on July 19, 2021 02:45:05 PM UTC.