Photographer Julien Boudet brings back the best of vintage Lacoste
Street style photographer Julien Boudet has an incredible booty. Or maybe it’s the allure. Either way, it’s hard not to be in love with the Parisian. Part of Boudet’s appeal is his sense of style, which is ingrained in a clever mix of vintage sportswear. Other photographers took note and captured Boudet at fashion week wearing a barrage of vintage Lacoste. This particular look has led him to organize a re-release of French label Lacoste’s most iconic tracksuits and sweaters, which will launch on June 25 on the brand’s website. Boudet chose a delicious offering of personal favorites from 1996 to 2000, including blue and green tracksuits with retro stripes and chic pale zaddy-style sweaters.
Boudet, also known as @bleumode, has a long history with Lacoste and his crocodile badge, since his childhood in the seaside town of Sète, in the south of France. “There was no luxury or fashion where I come from. Wearing a Lacoste tracksuit meant a lot to us: it meant that you had done it and that you had enough money to spend 1000 francs, or 150 euros now, on a tracksuit, ”explains Boudet. “For us, it was a real luxury. People were fighting for the caps and you were getting robbed in the streets for an original Lacoste cap which would cost around 60 euros now. He bought his first Lacoste piece, a white and green windbreaker, from a friend in 1998 because it was the more affordable option. “[Lacoste] I wouldn’t sell the top without the pants, ”says Boudet. “The top was the best piece to have because it could be worn with the matching pants but also with denim blue jeans, which were very popular at the time. “
Boudet, who has extensive knowledge of the history of the Lacoste suit, has reissued pieces from what he considers the “golden age” of the brand’s tracksuits, particularly from 1996 and 2000. The collection includes the limited-edition Roland-Garros pieces that have been released each year since 1971 to celebrate the tournament. The mix also includes a yellow, red and blue striped sweater, as well as a tracksuit that French tennis player Fabrice Santoro wore at the 1998 French Open. “It was the best colourway and the best design”, said Boudet.
Boudet photographed the lookbook in his hometown of Sète, with some of his friends he grew up with as models (including Lucas Omiri, brother of French rap group PNL). A comforting touch here? One bears the reissue of Boudet’s first Lacoste piece.