Shop the latest maternity styles at 9 New York in Cedarhurst

With brick-and-mortar maternity store closures all over Long Island (and the country for that matter), one in Cedarhurst is still going strong: 9 New York. The 9-year-old boutique caters to “fashion-forward women looking for professional and formal wear that is high-end and beautiful,” says boutique owner Margaret Seewald.
Seewald, who travels to Europe each season to shop for customers, credits the Cedarhurst community for the store’s endurance — it’s very busy. It caters, in part, to a large population of the Orthodox Jewish community, which accounts for about 60% of its business, and who flock to the store for its luxurious collection of maternity clothes.
But her customers come from Brooklyn, Riverdale, New Jersey and as far away as Canada in search of maternity wardrobes.
“It’s not just about modest clothing here, we cater to everyone,” says Seewald. And she keeps her carefully edited inventory limited. “I don’t want to see everyone wearing the same thing.”
Haute couture aside, she says, what really sets her apart as a retailer is “customer service. We are attentive and active, zipping them up, giving them try-on pillows – we call it “the bump” (to see how a garment will perform in the months to come). And Seewald really gets to know his customers. “I love these girls. They come with their mums, their grandmothers, even their husbands and come back even after the baby is born.
As for the spring mix this season? You won’t find pants or jeans here, but says Seewald: “We see lighter and brighter colors. There’s a green chiffon sleeveless maxi that’s just stunning and the flowers are important. As for the name of the store, 9? “It’s for 9 months,” says Seewald. But of course!
Prices start at $129 for denim skirts (one of the store’s most popular items), $125-$250 for tops, and $225-$450 for dresses.
9 New York is located at 422 Central Ave., Cedarhurst. The store is closed Friday and Saturday and the boutique is open most days from 11 a.m. to 5 p.m. Private appointments are also offered; 516-569-7900, 9newyorkshop.com.