The fear of losing has ignited my career, the joy of winning keeps me going –Tella
Temitayo Tella is the CEO of Brandszevous and the founder of Tella Resources. He talks about his company to ABIODUN SANUSI
For How long have you been an entrepreneur?
I have been an entrepreneur for over 10 years. I registered my business in 2010, and it has thrived since then.
How many hours do you usually work each day?
Entrepreneurs work more than employees. There are days when I work 24 hours a day, but to be honest, I work no less than 12 hours a day on average.
How did the idea for your business come about?
When I was in school it was just about loving beauty. I started with my fashion business, then my business development which is only a few years old. For me, it was a passion for beauty and then identifying a need that I could satisfy. My business development firm, which focuses on business planning, digital marketing, and training, was a conscious choice. When I started my fashion business, digital marketing was my unique selling proposition. It allowed me to have clients all over the world, and it made me realize that SMEs like mine would need digital marketing. I studied accounting at Lagos State Polytechnic. This training gave me the skills to write final business accounts and, because of my passion for entrepreneurship, I had already written about ten business plans. So, I was equipped beforehand, and I just had to transform my skills into a product and then into a new business. I had the opportunity to switch to the other company because I was not involved in the production branch of my fashion company. I focused on business development and quality control.
How did you get the name of your company?
For my fashion business, I wanted something that would speak to end users, where they would be represented.
Brandszevous is my fashion brand. It was coined from rendezvous which means a meeting point, therefore mine means the meeting point of brands, the confluence of brand options. Tella Resources comes easily from my name.
What is your motivation ?
The fear of losing launched my career. Now the joy of winning is what keeps me going.
Can you describe or describe your typical day as a young entrepreneur?
I get up between 3 a.m. and 5 a.m. every day, say my prayers, drink tea, exercise (sometimes), and then go to my home office. If there is food, I would eat on my desk, watch the work that needs to be done for either of my businesses, and then listen to devotions and songs by artists such as Beautiful. Nubia, Fela Kuti and Femi Kuti. If I need to go to the office or meet clients for meetings, I do too. Sometimes I deliver my products to certain customers in person. I follow up, prospect and seal deals most of the time. Usually I retire to sleep around 6 p.m. I might wake up in the middle of the night to do some things, but it’s unlikely.
How long have you been married?
Just a year, but I dated my wife for about nine years before we got married.
Does being an entrepreneur affect your family life compared to when you were single?
Not really, but it’s a whole different experience.
How has your marriage affected your career as an entrepreneur?
To be frank, the marriage affected my prices and my negotiations. I have a whole family to take care of, and it’s that simple. I immediately repositioned myself for more sales and profits.
As a business developer, how many businesses have you developed that are doing well?
Developing businesses are done in phases. Some you ‘run’ them to begin with, others you are just getting started and need to guide them through setting up. Some, you help them solve problems in strategic areas of their business such as planning, operations, financing, purchasing or decision-making, staffing, training, marketing or even sales. . It can also be a brand image. As a business, we have helped many businesses start, grow and develop.
How to generate new business ideas?
I am looking for sectors with high income potential where there is a need to be filled. Usually, it’s about solving problems and taking advantage of opportunities.
How do you raise funds for your projects?
It comes from personal income and the support of friends and family and the sale of assets and loans.
How to build a successful clientele as a young entrepreneur?
I use information technology. I have over 16,000 organic contacts on my phone, gathered over the years using digital marketing. I capture potential customers online, nurture them with positive content over time, and pitch my business ideas to them.
How has being an entrepreneur affected your family life?
Not really. This is normal for me. The only thing different and new is that I can’t easily do night meetings like I used to.
What is your biggest fear as an entrepreneur?
It’s deep! Well, it’s practically a failure. By fail I mean not being rich and not being able to meet my financial needs.
How do you deal with the losses?
Losses are part of entrepreneurship. It shouldn’t just happen easily. The margin from victory to loss should be very wide. Winning should be more than the loss, in severity and in occurrence.
What sets you apart as an entrepreneur?
It is the spirit of never saying die! Very early on, I knew I was going to become an entrepreneur. So, it came easily. There is a surefire way to move forward easily; it starts early, so you can fail early when it doesn’t matter. As a business coach, the resources with which I am endowed and those to which I have exposed myself have made my foundations solid. Most of the time I think about a process and a starting action. I can easily know the result and the results before I go into the business. It helps me a lot. Another is my network, this has been evident at all levels of my success.
What advice would you give to young people who want to advance in their careers?
I advise them to unlearn and relearn. Trust the World Wide Web; go digital. Collaborate, work in partnership and network well.
What’s the next big step in your career?
I need to enlarge and mass produce my fashion items, so that we can sell locally, easily and faster. We currently have clients all over Nigeria, UK, USA and UAE. We are ready to take African fashion to the rest of the world, so we need to be fully present with our products and systems. I need funding for the expansion. For my coaching activity, I have to sell no less than 100 products per day.
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