Wolverine Worldwide announces International and Sperry
ROCKFORD, Mich., May 25, 2021 (GLOBE NEWSWIRE) – Wolverine World Wide, Inc. (NYSE: WWW), which operates one of the world’s largest portfolios of footwear and lifestyle brands, today announced the appointment of Isabel Soriano as President of International, and Katherine Cousins as President of the global Sperry® brand.
Soriano, company and industry veteran, promoted to management team
to help develop international growth
Soriano joined Wolverine Worldwide in 2018 as vice president and general manager of the EMEA region, responsible for leading all of the company’s brands in the region including Merrell®, Saucony®, Sperry®, Cat Footwear®, Hush Puppies® and Keds®. With her promotion to International President, Soriano will now oversee all of the company’s international regions, including EMEA, Latin America, Asia-Pacific and Canada. She joins the company’s executive management team and will report directly to Brendan Hoffman, President of Wolverine Worldwide.
“After successfully leading our EMEA region over the past three years, I am delighted to announce the appointment of Isabel as International President,” said Hoffman. “Her breadth and depth of industry and corporate experience, coupled with a solid knowledge of key markets, make her well positioned to help accelerate the significant growth we are seeing in our international business.
Prior to joining Wolverine Worldwide, Soriano was Vice President and General Manager of Vans, Timberland and Kipling in South America at VF Corporation. She has also held several positions of increasing responsibility in sales, global distribution and brand growth at Timberland and Nike. Soriano obtained a bachelor’s degree in economics from the Universidad Pontificia Comillas.
“Wolverine Worldwide has a proven track record of developing robust international markets and investing in them to fuel growth,” said Soriano. “This focus and a strong team has allowed our EMEA region to thrive, and I am delighted to have the opportunity to now lead all of our international regions as we continue on our growth trajectory.”
Lifestyle brand veteran Cousins joins Sperry to help
accelerate global omnichannel growth
Cousins, a seasoned consumer and digital focused leader, brings a wealth of experience from various senior leadership roles in footwear, licensing and accessories. In her new role as President of Sperry’s Global Brand, she will report directly to Brendan Hoffman, President of Wolverine Worldwide, and succeed Joelle Grunberg, who will assist with transition and other special projects.
Cousins most recently served as vice president and general manager of Kodiak, Terra and Work Authority at VF Corporation, leading all global functions for this portfolio of outdoor lifestyle and workplace safety brands. Previously, she led Global Strategy, Consumer Research, Licensing and Accessory functions for Timberland, and prior to that, she led Timberland Investor Relations and Business Development.
“Katherine’s proven track record with consumer-obsessed lifestyle brands makes her the perfect leader to propel Sperry forward, and I’m delighted to welcome her as president of the global brand,” Hoffman said. “His in-depth industry knowledge and omnichannel experience will help build on the brand’s recent successes, particularly at Sperry.com and Sperry stores.”
Cousins received a BA from Georgetown University and an MBA from Harvard Business School. She sits on the board of directors of 1% for the Planet and is a founding member of the Leadership Now Project.
“I am thrilled to join Wolverine Worldwide and honored to have the opportunity to lead an iconic brand like Sperry,” said Cousins. “Sperry’s rich heritage and portfolio of trendy products resonate with consumers around the world, and I am passionate about the opportunities that lie ahead.”
ABOUT WOLVERINE AROUND THE WORLD
Founded in 1883 on a belief in the possibility of opportunity, Wolverine World Wide, Inc. (NYSE: WWW) is one of the world’s leading distributors and licensors of designer casual, active lifestyle, work, outdoor sport, sports, children’s and uniforms. and clothing. With a diverse portfolio of highly recognized brands, our products are designed to empower, engage and inspire our consumers every step of the way. The company’s portfolio includes Merrell®, Saucony®, Sperry®, Hush Puppies®, Wolverine®, Keds®, Chaco®, Bates®, HYTEST® and Stride Rite®. Wolverine Worldwide is also the global shoe dealer for popular brands Cat® and Harley-Davidson®. Headquartered in Rockford, Michigan, for more than 130 years, the company’s products have been sold through leading retailers in the United States and around the world in approximately 170 countries and territories. For more information, please visit our website, www.wolverineworldwide.com or visit us on Facebook, LinkedIn and Instagram.
Celebrating 85 years of shoe innovation in 2020, Sperry was founded in 1935 by passionate sailor, inventor and fearless explorer Paul Sperry. From inventing the world’s first boat shoe, the iconic Top-Sider, Sperry continues its tradition of delivering innovative, forward-thinking styles that are perfect at sea or on the street. The Paul Sperry company, founded in its own name, is now fully anchored in the history of American style. Sperry is distributed through department stores and independent retailers in North America, Asia, Europe and Latin America, as well as through Sperry specialty retail stores and at www.Sperry.com. Sperry is a division of Wolverine World Wide, Inc., a leading global distributor of casual, active, work, outdoor sports, track and field, children’s, and uniform footwear and apparel. To learn more, visit Sperry.com or follow us on social media @sperry #sperrymyway.
CONTACT: Jacqueline Boselli
The photos accompanying this announcement are available on